The Challenge
A global media brand was selling pan-regional advertising inventory across 42 countries and multiple channels without a cohesive pricing strategy. The environment spanned multiple currencies and complex inventory structures, yet there was no unified way to set rates, compare value across markets, or align local sales decisions with regional commercial goals.
With each market effectively pricing on its own terms, the business had no consistent basis for forecasting demand, planning capacity, or protecting yield across such a fragmented footprint. The result was inconsistent rate-setting and limited visibility into how a $100M+ regional TV and ad-sales business would perform over the long term.
The Solution
We built regional pricing strategy and forecasting infrastructure to bring structure, consistency, and foresight to a highly fragmented multi-country ad-sales business. The solution included:
- A price-yielding model tailored to a multi-country, multi-product environment, giving the business a single framework for valuing inventory across markets and currencies
- Strategic and financial planning infrastructure built specifically for a $100M+ regional TV and ad-sales business
- Forecasting models covering over 10,000 titles across 42 countries and 10 product lines, providing a granular view of expected demand and revenue
- A multi-market rate recommendation framework to guide local sales teams toward consistent, commercially sound pricing
- Analytics to support budget planning, capacity control, and yield forecasting across the regional portfolio
The Results
The brand moved from disconnected, market-by-market pricing to more accurate and profitable rate-setting, with consistent regionalized pricing applied across previously fragmented markets.
Long-term forecasting and capital planning improved as the new models gave Finance and leadership a clearer view of demand and revenue across 42 countries and 10 product lines.
Cross-departmental decision-making across Finance, Sales, and Ad Operations was streamlined, turning regional pricing into a coordinated strategy rather than a collection of local guesses.